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Why Organic?

Why Organic Chocolate?

We launched with a mission to create a business which helps the earth, instead of harms it. For us veganism is just one part of a broader philosophy of good stewardship and care for this planet we are blessed to live on.

By no means are we perfect, we’re still struggling to understand the intricacies of the cacao trade and how best to help farmers in the developing world. One thing however has been clear to us since day one. We will only sell vegan chocolate which is completely organic.


Organic Cacao



The Department for Agriculture and Rural Affairs states:

“Organic food is the product of a farming system which avoids the use of man-made fertilisers, pesticides; growth regulators and livestock feed additives. Irradiation and the use of genetically modified organisms (GMOs) or products produced from or by GMOs are generally prohibited by organic legislation. 

Organic agriculture is a systems approach to production that is working towards environmentally, socially and economically sustainable production. Instead, the agricultural systems rely on crop rotation, animal and plant manures, some hand weeding and biological pest control”


Organic Farming




Organic Farming helps to Protect Animal Life

For us, veganism means avoiding harming animal life in any way we can. The widespread use of pesticides in modern farming is having a truly catastrophic effect on wildlife. Conventional cacao farming uses the second highest volume of synthetic and toxic pesticides of any crop, only cotton uses more.

Insects killed by pesticides will then in turn be eaten by birds spreading the reach of these toxic poisons. A 2016 study by America’s Environmental Protection Agency found that pesticides are likely to cause harm to 97% of endangered speciesfound in the U.S


Organic Techniques Protects the Quality of Soil

Soil is a non-renewable resource. One square metre of rich soil can contain as many as 1 billion organisms. These form a complex symbiotic system between the crop and the land helping to regulate and balance the local environment.

Pesticides and herbicides kill everything except the crop itself.Once the organisms in the soil have been killed off, they are then replaced with synthetic and toxic fertilisers. In contrast, organic farming practices replenish soil matter, feed soil life and reduce soil erosion.

Organic Soil


Organic Food Supports Good Health

Many people are inspired to go vegan because of the health benefits of a plant based diet. Unfortunately, these health benefits can be nullified by the cocktail of chemical poisons used to grow non-organic chocolate. 90% of chemicals applied to food in the U.S have not been tested for long term effects to human health. Cacao is often grown in developing countries with fewer regulations regarding the use of chemicals. One can only imagine what might be found lurking in their food.

Cacao is a truly incredible superfood. It is contains more iron then any other plant food and has an antioxidant count greater then berries. Thanks to the higher quality of soil it is grown in, organic cacao contains a greater number of vitamins, minerals and micro-nutrients.


Organic Methods Protect the Water Supply

Everything eventually ends up in the ocean. The toxic chemicals used to grow industrial cacao for a lower cost runoff into rivers and finally the sea. These chemicals are designed for one purpose. To destroy life.

Ocean habitats are under threat from all sides. Over fishing, garbage pollution and industrial and agricultural waste. Let’s not make things worse for a bar of chocolate.


Water supply


 Organic Chocolate Tastes Better

We love chocolate. We love the way it smells when you warm it gently between your fingers our imagination transported to far away lands. We love the complex and slowly changing dance of flavours as a generous chunk melts slowly in your mouth. We love that feeling of elation as the neural networks in your brain are flooded with cacao’s feel good chemicals.


Why settle?

Chocolate is a treat, a luxury, a pleasure. Why settle for the tasteless, joyless, soulless non organic junk that they push in the supermarket. Sure it’s cheaper, but our belief is that we deserve better!


Thanks for reading. Hopefully this article has inspired you to eat more organic plants. If you’ve enjoyed this blog, feel free to share it with a friend and be sure to sign up to our mailing list below for a weekly update.

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