Hi, my name's Will and I'm the founder of VeganChocolateShop.co.uk

As you might have guessed, I've got a bit of a sweet tooth! Whilst switching to a vegan lifestyle I struggled to satisfy my chocolate cravings. I thought the vegan chocolate available in the supermarkets tasted naff and never quite hit the spot. The seed of an idea was planted and I got to work!

After a couple of months of planning and lots of taste testing (it's a tough job this one!) I was almost ready to go. With help from The Princess Trust, Virgin Startup and the loving support of family and friends, VeganChocolateShop.co.uk was launched in December 2017.

I'm incredibly lucky to work with passionate and inspiring bean-to-bar chocolate makers such as Gemini, Solkiki and Forever Cacao. When it comes to chocolate, small really is beautiful. I'm grateful for the opportunity to use this platform to champion the amazing work they do to make chocolate fairer and more delicious for all involved.

I've still got a lot to learn and a long way to go but want to thank everyone that's supported me so far and to invite you to join me on my vegan chocolate adventure!

Peace, Love and Chocolate for all!


Will Etheridge - VeganChocolateShop.co.uk